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The AdvisorBase Team
The AdvisorBase core team has strongly focused expertise in developing business models to support decision making in areas such as Cost to Serve and the supply chain.

AdvisorBase uses a pool of experienced, contract analysts and business modelers to support our core team of Charles, Jeremy, and Louise.

Charles Wilson Project Director

Charles Wilson

• MBA Qualified
• 20 yrs senior executive and consulting experience
• Previously consulting director for Coopers & Lybrand
• Previously head of business consulting for Andersen Auckland
• Head of Andersen New Zealand supply chain consulting
• 8 yrs NZ FMCG experience
  - Economic terms of trade
  - Customer value management
  - Product & Channel profitability analysis
  - Route to Market strategy
  - Cost to Serve
  - Performance based pricing
  - Cost to Serve.


Louise Williams - Lead Consultant

Louise Williams

• B.A. B.Com. Qualified
• 6 years FMCG consulting experience
• Business Modelling and analysis
• Cost to Serve
• Supply chain modelling and diagnostics
• Activity Based Costing
• Economic terms of trade
• FMCG industry experience.


Jeremy Howcroft - Lead Consultant

Jeremy Howcroft

• B.Com (Operations Management, Financial Accounting)
• 10 years business and consulting experience
• Previously Business Consultant with Andersen Auckland
• Cost to Serve and Activity Based Costing
• Trade Spend and performance based pricing
• Economic terms of trade
• Route to market strategy
• FMCG industry experience.